Username Price Index — July 2026
Live market prices for social media usernames, computed from 4,683 active listings on the handles.gg marketplace. Updated daily; free to cite with attribution. Machine-readable: /api/stats (JSON).
Key numbers
- 4,683 usernames listed for sale right now across 6 platforms.
- Instagram: 4,401 listings, median asking price $400.
- Telegram: 135 listings, median asking price $350.
- TikTok: 119 listings, median asking price $320.
- Price driver #1 is length: 3-letter names list ~10-50x above 6-letter names on every platform.
Median username price by platform
| Platform | Live listings | Cheapest | Median | Top listing | Browse |
|---|---|---|---|---|---|
| 4,401 | $1 | $400 | $80,000 | Instagram catalog → | |
| Telegram | 135 | $1 | $350 | $80,000 | Telegram catalog → |
| TikTok | 119 | $2 | $320 | $80,000 | TikTok catalog → |
| YouTube | 17 | $8 | $13 | $570 | YouTube catalog → |
| X (Twitter) | 6 | $210 | $210 | $210 | X (Twitter) catalog → |
| Snapchat | 5 | $1,000 | $5,000 | $7,000 | Snapchat catalog → |
Instagram username prices by length
Length is the single strongest predictor of username value. The table below is computed from live Instagram listings only:
| Length | Live listings | Cheapest | Median | Top listing |
|---|---|---|---|---|
| 1 characters | 4 | $10,000 | $24,000 | $30,000 |
| 2 characters | 9 | $1,300 | $4,000 | $15,000 |
| 3 characters | 403 | $319 | $1,850 | $25,000 |
| 4 characters | 3427 | $95 | $400 | $42,000 |
| 5 characters | 91 | $10 | $250 | $28,000 |
| 6 characters | 110 | $10 | $800 | $20,000 |
| 7 characters | 66 | $7 | $2,000 | $22,000 |
| 8 characters | 71 | $1 | $2,000 | $7,500 |
| 9 characters | 63 | $5 | $160 | $15,000 |
| 10 characters | 34 | $12 | $450 | $80,000 |
Recently sold
A sample of names that found buyers recently — asking prices at the moment of sale:
Methodology
The index aggregates every active, non-paused username listing with a price above $0 on handles.gg. Median (not mean) is used as the headline metric because a handful of five-figure OG names would otherwise distort averages. Data refreshes with a 30-minute edge cache; the underlying catalog changes daily as names are listed and sold. Historical context: handles.gg has processed 10,000+ transfers since 2024.
Journalists and researchers: this data is free to cite with attribution and a link to this page. For custom cuts (specific niches, historical snapshots) contact the handles.gg team.
Frequently asked questions
How much is an Instagram username worth in 2026?
Based on 4401 live handles.gg listings, Instagram usernames range from $1 to $80,000. 1-letter names have a median of $24,000. Length is the strongest price driver: each character removed roughly doubles the value.
Where does this pricing data come from?
Every number on this page is computed live from active listings on the handles.gg marketplace (4,683 listings at last refresh). Nothing is estimated or survey-based — these are real asking prices from real sellers, refreshed daily. Machine-readable version: https://handles.gg/api/stats.
Why are shorter usernames more expensive?
Scarcity. There are only 17,576 possible 3-letter combinations (26^3) versus 456,976 4-letter ones, and most were claimed years ago. A shorter name is rarer, easier to remember, and signals an early adopter — all of which compound into price.
Do username prices ever go down?
Individual asking prices drop when sellers want a faster sale, but the market floor for short names has risen year over year since 2020 as platforms stopped releasing recycled names at scale. OG and 3-4 letter names in particular hold value like collectibles.
Check what your username is worth
Use the free calculator built on this same live dataset, or browse the catalog by platform and length.
Username value calculator →